Renaissance Entrepreneurship Center website redesign
- Unclear messaging
The homepage did not clearly convey Renaissance's primary offering: business classes. The content, design, and user flow of the website confused clients.
- Difficult to navigate
Clients found it challenging to navigate to and select business classes appropriate to their skill level and needs.
- Inconsistent images
Many of the photographs and icons were poor quality, did not support the written content, or the files were too large, making the site load slowly; slide carousels made a made poor user experience.
- Important content below the fold
The text overlay on the main images was hidden from many viewers until they scrolled down the page.
- Improved content architecture
Aligned content with organizational priorities, emphasising business classes first, niche business services second, and Women‘s Business Center third.
- Improved user flow
Added more graphic and actionable elements; added prominent 'See Classes' and 'See Services' buttons to home page.
Created an event feed of classes that can be displayed on any page; made a page that groups classes by skill level, subject, and other client demographics, helping people find and enroll in classes that meet their needs.
- Improved images
Replaced and batch-resized photographs and icons; removed slide carousel.
- Move text overlay to prominent location
Important text overlay on image is now visible above the the fold. It is also now actionable and aligned with Renaissance's offerings.